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Our world of commerce has been remapped by the internet. Buying and selling goods and services is totally different than it was 15 years ago, and more changes are on the way. A new entrepreneur simply must consider and include the internet in any marketing strategy. With all those choices, what is the first step?

Since there are so many choices and opportunities out here, it’s a good time to pause do some prep work. If you look at what’s available, it’s clear that some people are online solely to make money while others feel they have an important message to get across to others. Others combine producing income and delivering a message. For an aspiring entrepreneur, it’s good to know what motivates you.

First: You could be a go-getter who is drawn to the challenge of finding a need and then filling it. You enjoy stirring up desire with marketing and sales promotions. You like the action and you want to build a highly profitable enterprise.

Second: What if you have a favorite passion or cause that motivates you and helps define who you are? It drives you to be more. You decide to share this message with others by communicating it online. Money is not your end goal, and you are compelled to communicate. Money may be a byproduct of your intent.

Third: Most people want to be contributors and to make money doing something they enjoy. They believe that it’s perfectly OK to be compensated well for giving others what they ask for. Most entrepreneurs are not active for only the money or the issue, but when looking in the mirror, they want to feel good about what they are doing. What’s important is to know one’s prime motivations.

Being clear about true intentions helps eliminate confusion. On the other hand, being unaware of motivating factors and values can be time consuming and frustrating. It’s good to know the “why” behind doing business. Otherwise, there is no ability to focus and move toward an acceptable result.

We really do attract what we put out there. Clear intent produces clear results, and vague intent produces unpredictable results. That is why it’s so important to spend some effort around intentions, goals, and values. They are all related to success in any endeavor. Just know that results follow intentions, whether those intentions are conscious or unconscious.

Try this. Take some time today, and go somewhere quiet so you will be away from work, kids, and others. Do whatever you need to do to find calm. If you meditate, pray, use music, or nature to get quiet, do that. Now ask yourself regarding your reason to do business online. Is it for money, a cause, or both. What’s most important to you. When the business is successful, how will it look. What will you be like once it’s successful? What will this mean to your life?

The exercise only helps you see what you know. It doesn’t create anything you haven’t put in place. Try being with it and see where it takes you.